LeBron James & Maverick Carter form SpringHill Media company after raising $100M

KOohbt

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Hopefully this makes more young brehs in sports branch out and expect success since they have someone to look at and be like damn that could be me. Maybe one day Bron will become pro-black and go all out.
 

Professor Emeritus

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Only black men you’ll see get an opportunity are the ones on that magazine cover.
Good for the black women, Latinos, Asians and other minorities who will eat off this though.

So Jamal Henderson, the Black man who is president of the company, and Raysean Hogan, his executive assistant, neither of them exist, right?
 

Squirrel from Meteor Man

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So Jamal Henderson, the Black man who is president of the company, and Raysean Hogan, his executive assistant, neither of them exist, right?
:comeon: I’m talking about relatively unknown creatives. Every black guy under that umbrella is related to him or someone he knows. Like I've mentioned previously, he does well putting on for black women but if you’re a black man and don’t have any cache he ain’t messing with you.
 

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SpringHill, the production company backed by LeBron James, is laying off about 5% of its workforce as part of a wider reorganization, according to multiple people familiar with the process.

The company is eliminating roughly 10 jobs as part of the restructuring, which will ultimately result in a larger staff, said one of the people, who was granted anonymity because the details are private. The roles being cut are junior and mid-level, a source said, and mostly involved administrative staff. CEO Maverick Carter told employees the news Monday afternoon in a company meeting.

SpringHill was valued at $725 million in 2021 when Nike and RedBird Capital invested. As part of the reorganization, the company is looking to add roughly two dozen new people in sales and creative jobs to grow the firm’s brand consultancy.

“SpringHill regularly eliminates and adds roles depending on growth and our priorities. This morning we announced a reorganization which includes the elimination of 10 roles and the active hiring of 24 new employees. We will continue to do this regularly to reflect our leadership’s direction and how they want to drive growth to top and bottom line,” the company said in a statement to Sportico.

SpringHill is the combination of three business launched by James and Carter, his longtime business partner. They are SpringHill Entertainment, Uninterrupted, and the Robot Co. marketing consultancy. The company’s work includes the HBO series The Shop, Netflix’s Hustle starring Adam Sandler, and the 2021 Space Jam movie, which also starred James.


The company raised $100 million in 2020 from a group that included Guggenheim Partners, the University of California’s UC Investments and Jason Stein’s SC.Holdings. The following year, it raised more money from a group that included RedBird Capital, Nike (NYSE: NKE), Fenway Sports Group and Epic Games.

SpringHill said at the time that it wanted to use the new capital to expand the development of IP, content, and live events. It also said it would look to pursue new acquisitions, and “bring unique content to the metaverse.” Since then, SpringHill’s business has expanded. It recently partnered with tennis star Naomi Osaka to launch a new production company called Hana Kuma.

As big networks and streaming platforms pay increasing prices for new content, celebrity-driven production companies have become a hotspot for investment. Aside from SpringHill, others include Reeese Witherspoon’s Hello Sunshine and Will Smith and Jada Pinkett-Smith’s Overbrook Entertainment.

SpringHill is just the latest company in tech and media to go through a round of layoffs. They include some of the industry’s most prominent companies, such as Twitter (NYSE: TWTR), Lyft and Stripe, and ones prominent in sports, such as DraftKings (Nasdaq: DKNG) and Buzzer. Tech giants Apple and Amazon have also instituted hiring freezes last year.
 

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I think its tremendous what LeBron has done for his friends.



Having said that most of the stuff Maverick has been involved with has been a fail or disappointing.
 

Squirrel from Meteor Man

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E from ENTOURAGE ass dude

Rich Paul would never
Rich Paul only exists because of LeBron, and many people have noted he is not the one who does the actual leg work on deals. You can also point to numerous clients who lost money on deals or who have left his agency (which happens at all agencies). He’s literally E from Entourage in job practice and height.

Spring Hill’s problem is that they use it for LeBron’s vanity instead of being an actual production company. They took a big L on House Party (which was poorly written and featured Lebron for no reason) and Space Jam (same issues House Party had).

They need to look for good projects, stop trying to shoehorn Lebron into everything, and grow organically.
 
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