On another note, gotta say thanks to North Korea for leaking this little gem,
http://blogs.indiewire.com/shadowan...shingtons-overseas-box-office-appeal-20141217
“No, I am not saying The Equalizer should not have been made or that African American actors should not have been used (I personally think Denzel is the best actor of his generation),” the producer wrote. “Casting him is saying we’re ok with a double if the picture works,” the producer wrote, using a baseball analogy. “He’s reliable at the domestic [box office], safe, but has not had a huge success in years. I believe whenever possible the non event pictures, extra ‘bets’ should have a large inherent upside and be made for the right price. Here there isn’t a large inherent upside.”
- "I believe that the international motion picture audience is racist — in general pictures with an African American lead don’t play well overseas,” the producer wrote. “But Sony sometimes seems to disregard that a picture must work well internationally to both maximize returns and reduce risk, especially pics with decent size budgets."
MEANWHILE....................
I should note that the $55 million (budget) "Equalizer," released this year, did go on to gross over $191 million globally, with about 50% of that total coming from overseas markets. With those figures, it's puzzling to argue Washington's box office appeal (also keep in mind that this was an R-rated movie, which limits its audience, and it wasn't exactly his best film). It's also Denzel's 4th highest grossing movie ever, as well as the 27th highest grossing film of 2014, out of over 660 thus far (all data according to Box Office Mojo).
Broader, who would've thought that a film like "12 Years a Slave" would gross over $131 million in overseas box office alone. I recall, prior to the film's release, there was some concern that it wouldn't find an audience outside of the USA, because of the specific story it tells. Yet its non-USA box office was almost 3 times what it made in the States.
Apparently, according to the leaked emails, studios prefer that 65% of a high-profile film's box office come from outside the USA. "The Equalizer" managed 47%, so I suppose, from their POV, the film wasn't quite the success (overseas anyway) they hoped it would be. And to explain that 18 point disparity, the producer in the above quotes blamed Washington’s skin color.
We simply can't be certain of whether the film would've earned 65% of its box office overseas if a white actor starred in the film. Even actors like Tom Cruise, George Clooney, Brad Pitt, and other "A" list white actors of a certain age (let's say over 50) aren't consistent box office performers, domestic and overseas.
In fact, Will Smith, a black actor, is one of a small handful of actors who can claim near-box office dominance domestically and overseas. Even his domestic "misses" perform very well overseas.
I'm really curious to know who this mystery producer is, who seems so resolute with his/her assertions. If the name was erased, it could very be someone with a lot to lose if his/her name was made public. But if Radar has the scoop on any replies from Sony chairman Michael Lynton, who the above emails were sent to, the website doesn't share.
Ultimately, this has been a nightmare for the studio...