Stop right there. I said Lonzo Ball could usher in a new movement of players selling their own apparel. There's nothing stopping a superstar player with millions from contracts and endorsements deciding to create their own shoe. Just say you scared of risk and leave it at that because you sounding silly. These players have built in demand already.
All they would have to do is create a dope design for a shoe, a website, market it on Instagram, a YouTube video and wear it at games and these kids would be flying to their site to order it. fukk outta here. Just say you're scared and leave it at that

You nikkas spend all day talking about ownership then bytch up at the idea of really being an owner. I brought up actors because that flies in the face of your logic too. Eventually actors want some of the backend profits and they create their own studio houses (Adam Sandler and Happy Madison or Will Smith and Overbrook). They either put up some bread for the movie or take no money up front for backend cut. A nikka like you would've told them to just stick to getting paid up front and to not try to produce their own movies

And they wouldn't have to take on the Major Shoe Retailers. They could sell less shoes on their own, make more than the peanuts the big companies were giving them yet have absolute control and ownership over everything. I can totally see that being a thing in the next decade.