Dudes can say what they want about Lavar, but dude is smart. He's playing the ownership game and that is something cac society does not like to see from black men.
They have no problem paying you millions of dollars to be an employee because no one is worried about what a worker does
The BBB brand doesn't need to take over the market. Since they own the brand, even if they get half of one percent of the shoe market, they'd be multi, multi millionaires with equity in a brand that they can expand as they see fit. That's called
POWER!.
And Nike is right, Lavar Ball is the worse thing that happened.....to them. Along with Reebok, Adidas and every other sneaker brand. Because if other players start to capitalize on their own image and brand, they will start to do the same thing. Or players will link up in groups and make their own brands.
Imagine if Lebron, Westbrook, Harden and other star players decided to invest a couple million each into developing a brand and manufacturing sneakers? Hiring the same designers that make other sneakers for large brands. Leveraging their star power into relationships with major retailers.
They'd be a problem
Peace