I mean he got three sons.... let's say just 2 become stars and push that brand..... Even if the plan isn't for him to "run" it and compete with the big brands. Nike (our another company) will have to pay BIG money to buy them out eventually (and maybe they could flip it to include Nike Stock) Like if this works, expect every young star to start a brand and wait for Nike or UA or whoever to buy them out
Like this is literally the black entrepreneurship this forum is always hyping. So props to Lavar