Since I'm most likely the only cat on here with intricate knowledge of NCAA bylaws I'll explain:
First off, LaVar and his team did their research into the permissibility of putting Young Lightskin (YL) in the commercial. Listen up y'all...I already saw LaVar talking shyt about YL's NCAA eligibility on SB Nation.
LAVAR JUST TALKING SHYT TO SEEM LIKE HE DON'T CARE, BUT HE DEFINITELY CARES. Careful steps were taken to film that commercial within the rules. Now, I don't know about YL having his own shoe and how that plays with the NCAA because there's no precedent set. This is the first time a HS athlete has their own shoe.
Now, there is an NCAA bylaw that basically states an individual is permitted to use their name to advertise or promote the sale or use of a commercial product or service (and get paid for it ) prior to collegiate enrollment and can continue to do so after collegiate without jeopardizing their eligibility. Again, it has to be done prior to collegiate enrollment to do so. Anyone see the middle brother in the commercial or advertising the release of his own shoe?
Of course not, because since he is enrolled at UCLA, he would be ruled ineligible. And don't you think LaVar would put him in the commercial with his other bros if he could? But, he don't care, right?
Other parameters to the bylaw:
The individual became involved for reasons independent of athletics ability The way around that is BBB is Lavar's company and he wanted his son to be in the commercial
No reference made to individual's name or involvement in college athletics . Neither was made in the commercial.
The individual does not endorse the commercial product . YL did not VERBALLY endorse his shoe. Simply wearing the shoe does not constitute endorsement.
The individual gets paid at a rate commensurate with the going rate of other models and payment not based on athletics ability or reputation . YL probably didn't get paid, but again, BBB is Lavar's company so as YL's dad he can put that money away for him or whatever because he is his dad.
I don't know all the particulars of how this went down, but as an experienced college athletics administrator I know how to get around certain things and can think from the NCAA's perspective on how this can be done. There are loopholes out there to everything pretty much and it looks like BBB might have found some or worked with the NCAA to find a way to make it work.
I'm going to call some of my people over there to see how they did this though.