Kendrick Lamar's Super Bowl Halftime show has officially broken Michael Jackson's record and becomes the most watched halftime of all time

[Ike omad]

More viewers than for the game itself

 

[MINT]

Kendrick broke every record there is to break in the last 12 months

the game got 126 million, kendrick got 133.5

Acclaimed and successful performance despite OVO trying to sabotage the show

 

[semicko82]

Wow

 

[Hum Alistair]

And without a doubt the most impactful since MJ too...never seen an artist getting his entire catalog skyrocket like that as well. Rihanna had the biggest boost with unbrella going back to top 20, kendrick literally has several songs fighting for #1 lol

 

[bright black]

all them drake fans that watched it to hate on it regretting that decision right now

 

[Street Knowledge]

So Jay Z was right

 

[ItWasMeThough]

K-Bots done took over the booth

 

[MINT]

Drake hold a "post negative comments about kendrick and the one with the most engagement win 50.000usd" contest only for Kendrick to completely crush it.

The canadian still hasn't learned...that tactic didn't work with Not Like Us, and it didn't work for kendrick's performance either

 

[krulesweatshirt]

I have never seen a halftime show gets this much hype, even after the actual performance, so it makes sense. Everybody checking for Kendrick now, even those that didn't know who he was.

 

[Black Excellence]

Holy fukking shyttttttt

Fam surpassed fukking Michael Jackson

This run is NUTS

 

[Number21000]

I have never seen a rapper with such a dominant run

 

[Black Excellence]

K-Bots done took over the booth

They done let the K-Bots in the door

 

[tweezy]

Drake hold a "post negative comments about kendrick and the one with the most engagement win 50.000usd" contest only for Kendrick to completely crush it.

The canadian still hasn't learned...that tactic didn't work with Not Like Us, and it didn't work for kendrick's performance either

Drake and his team are losers. hope they enjoy kendrick halftime being compared to Prince and Michael

 

[tweezy]

Drake fans took so many L trying to push a fake narrative very early

 

[derro13]