Not only was Kendrick the one that made releasing albums with no marketing and just announcing a very imminent release date a thing, it is also largely what influenced Nas.
Everytime Nas would release an album Jay-Z would release one one the same day, Hov even got his wife, a woman, the join in on that with their duo album.
He basically involved his wife in with his rap beef with Nas.
Then Nas was like WTFF so he tries to shake him by going the Kendrick route.
So it is largely Kendrick who determines Nas's released dates
yo wtf are you talking about? Radiohead did it but Beyoncés Lemonade is responsible for the hip hop and R&B Genre Then Cole and Drake then all of a sudden it became a big thing to do