Just finished my first run through and it’s disappointing off the first listen. I think the audience has sold Kendrick the okey doke here….the success of NLU has pressured him into putting this out - this is the first time he’s let expectation determine the direction of his project, instead of him standing on what he wants to put out which is disappointing. The reason we hold him in such high regard is because he’s usually bold and confident in his creative direction, regardless of what the landscape looks like at the time.
I actually like most of the production on here - I just don’t like Kendrick on it because he doesn’t sound comfortable on these type of beats. I think he knows it too which is why he starts leaning heavily into his Eminem bag with the crazy voices to mask the awkwardness. I have actually always wondered what a Kendrick project would sound like with this type of production but I’d rather he leaves it to the G Pericos, AZ Chikes, etc now that I’ve heard it as they’re the ones that can comfortably be flag bearers for that sound.
This might actually be his worst project next to D@Mn which is telling as the two times he’s tried to fit in with the mainstream has resulted in the two bodies of work that rank lowest in his discography. I think Morale & The Big Steppers not performing as expected has taken him in this direction (I think initiating the whole tussle with Drake was also a move to shift public sentiment after MMATBS but that’s a conversation for another day). It’s a shame because Morale is a dope project, regardless of the commercial performance to it. Hopefully he’s just put this out though as something light to give the casuals after NLU and the project with the real substance comes out in and around the Super Bowl.
Ay cuh... That's your opinion. But it's a stupid ass opinion and you probably shouldn't have shared it with us.
![]()
Damn nikkas really ain’t fw Damn? shyt hard as fukk to meJust finished my first run through and it’s disappointing off the first listen. I think the audience has sold Kendrick the okey doke here….the success of NLU has pressured him into putting this out - this is the first time he’s let expectation determine the direction of his project, instead of him standing on what he wants to put out which is disappointing. The reason we hold him in such high regard is because he’s usually bold and confident in his creative direction, regardless of what the landscape looks like at the time.
I actually like most of the production on here - I just don’t like Kendrick on it because he doesn’t sound comfortable on these type of beats. I think he knows it too which is why he starts leaning heavily into his Eminem bag with the crazy voices to mask the awkwardness. I have actually always wondered what a Kendrick project would sound like with this type of production but I’d rather he leaves it to the G Pericos, AZ Chikes, etc now that I’ve heard it as they’re the ones that can comfortably be flag bearers for that sound.
This might actually be his worst project next to D@Mn which is telling as the two times he’s tried to fit in with the mainstream has resulted in the two bodies of work that rank lowest in his discography. I think Morale & The Big Steppers not performing as expected has taken him in this direction (I think initiating the whole tussle with Drake was also a move to shift public sentiment after MMATBS but that’s a conversation for another day). It’s a shame because Morale is a dope project, regardless of the commercial performance to it. Hopefully he’s just put this out though as something light to give the casuals after NLU and the project with the real substance comes out in and around the Super Bowl.
Hopefully this satisfies the people that complained he wasn't showing love to LA artists.
Crazy enough I felt that way about Damn but not about thisJust finished my first run through and it’s disappointing off the first listen. I think the audience has sold Kendrick the okey doke here….the success of NLU has pressured him into putting this out - this is the first time he’s let expectation determine the direction of his project, instead of him standing on what he wants to put out which is disappointing. The reason we hold him in such high regard is because he’s usually bold and confident in his creative direction, regardless of what the landscape looks like at the time.
I actually like most of the production on here - I just don’t like Kendrick on it because he doesn’t sound comfortable on these type of beats. I think he knows it too which is why he starts leaning heavily into his Eminem bag with the crazy voices to mask the awkwardness. I have actually always wondered what a Kendrick project would sound like with this type of production but I’d rather he leaves it to the G Pericos, AZ Chikes, etc now that I’ve heard it as they’re the ones that can comfortably be flag bearers for that sound.
This might actually be his worst project next to D@Mn which is telling as the two times he’s tried to fit in with the mainstream has resulted in the two bodies of work that rank lowest in his discography. I think Morale & The Big Steppers not performing as expected has taken him in this direction (I think initiating the whole tussle with Drake was also a move to shift public sentiment after MMATBS but that’s a conversation for another day). It’s a shame because Morale is a dope project, regardless of the commercial performance to it. Hopefully he’s just put this out though as something light to give the casuals after NLU and the project with the real substance comes out in and around the Super Bowl.
I WAS THINKING THE SAME THING.
I can hear 40 Water and B Legit acting stupid on this.