Jordan and PSG team up for an exclusive shirt (+other clothing)

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they gonna get some real jumpman boots going¿

i always wondered why jordan.brand wasn't really making moves in the futbol category

they could get neymar or mbappe to move from the swoosh to the jumpman

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Baka's Weird Case

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Like @Scottie Drippin said Air Maxes are HUGE here in Europe, but I would say Jordans are kind of more for the "cool kids". Air Max is like the by default shoe for lots of people lol, especially young blacks and arabs. Jordan reaches the "in" crowd more. But it's been expanding a lot these last years, with the whole retro thing.

Adidas Stan Smiths are huge too in Paris, but it's more specifically a Paris thing I think, for whatever reason. To the point some people even joke about it.
They are. Air Maxes run Europe. Nike is expanding Jordan Brand. They woke up and are using JB to undercut Adidas Originals gains into the market by understanding the power that the Jumpman has when it's applied in unusual settings.

Just off the strength of the Jumpman alone that PSG kit is the hottest thing in the professional game in a loooooooong time.
yeah my impressions always been that air max and adidas lows are massive in europe. in general i thought runners are the go to for casual wear in europe
 

Baka's Weird Case

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Jordan on :mjpls:

Nike sweatshops in Asia

Qatar's human rights record.


Sounds like a perfect match made in heaven.



Low key from the name, home kit and badge, PSG always had something that could be branded bigger than it has been to date.

Those 90's PSG Opel kits :noah:
early 90s marseilles tho
marseille-champions-league-1993_11tasjhkqqbrk17ep52pq3m600.jpg
 
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