Jordan and PSG team up for an exclusive shirt (+other clothing)

[JayGatsby]

Jordan Brand and Paris Saint-Germain Combine for a Football First

Jordan Bastille— opened in 2016, and in 2017 the brand announced a partnership with the French Basketball Federation. These examples buttress a long-standing, organic relationship between brand and city, which began with Michael Jordan’s first visit in 1985. That connection has been retained through the decades, highlighted by continued support of the Quai 54 World Streetball Championship.

“I can’t wait to see PSG and my guy Neymar rocking the Jumpman. Every time I visit Paris, I feel like there’s more energy for Jordan in the city. Putting the Jumpman on PSG is going to take it to another level.”

All of which make today’s announcement — Jordan Brand will have its first collection with a football club, Paris Saint-Germain — feel entirely appropriate.

“Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit,” says Michael Jordan.

Jordan’s thoughts are echoed by PSG president Nasser Al-Khelaifi who notes, “The partnership between Paris Saint-Germain and Jordan Brand reflects the ambition of both brands to combine style, performance and innovation. We share many values with Jordan Brand, which is known worldwide for its sporting heritage and exciting contemporary designs. We believe it is a partnership which will excite our fans, help us to reach new audiences and enhance our global reach.”

Parisians also carry a unique affection for the brand. “In the United States, if you hear Jordan you probably think it’s a basketball or hip-hop event. No, in Paris right away ‘it’s Jordan’ — it’s not just for basketball players or the hip-hop community,” says Laurent Nicolas Bourgeois, one half of the acclaimed dance group, Les Twins, along with twin brother Larry Nicolas. “We are one of the biggest fans of Jordan in the world. We are super fans.”

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  The Jordan Brand x Paris Saint-Germain PhantomVSN
  
  
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  The Jordan Brand x Paris Saint-Germain Mercurial Vapor

Fittingly, the Jordan Brand x Paris Saint-Germain collection delivers holistic performance and lifestyle offerings, including two special edition match kits, footwear and apparel. The kits are built on a Nike Vaporknit Match chassis and feature clean black and white colorways with red accents that will be used as the club’s third and fourth kits. The goalkeeper kit comes in bold Infrared, a nod to one of Jordan Brand’s heritage colors. “We’re excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fueling the energy for sport and style globally,” says Jordan.

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The footwear and apparel collection channels the predominately black-and-white look of the kits, but also adds a strategic use of red, another Jordan Brand heritage color and prominent color on Paris Saint-Germain kits. Additionally, each product features a unique remix of the two iconic logos, placing the Jumpman in the Paris Saint-Germain crest.

This mix of energy gives the product a transcendent flourish; from a fan perspective that excitement is already palpable. "Jordan is adding that special touch to PSG," says Larry Nicolas. His twin brother defines that magic more directly: "It’s the swag,” says Laurent Nicolas. “Jordan belongs with PSG.”

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  The Jordan Brand x Paris Saint-Germain Air Jordan I
  
  
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  The Jordan Brand x Paris Saint-Germain Air Jordan V

The Jordan Brand x Paris Saint-Germain collection releases on September 14. The club will debut its Jordan Brand kit on September 18 during European competition.

 

[iceberg_is_on_fire]

Flames

 

[Hater]

 

[H@LLOW]

Heat.

 

[Baka's Weird Case]

surprising to me to hear jordans that huge in paris. i wouldve thought they more into like adidas or air max 1s

 

[Brozay]

very sharp

 

[LurkMoar]

Scorching



Day 1 cop

 

[Scottie Drippin]

surprising to me to hear jordans that huge in paris. i wouldve thought they more into like adidas or air max 1s

They are. Air Maxes run Europe. Nike is expanding Jordan Brand. They woke up and are using JB to undercut Adidas Originals gains into the market by understanding the power that the Jumpman has when it's applied in unusual settings.

Just off the strength of the Jumpman alone that PSG kit is the hottest thing in the professional game in a loooooooong time.

 

[WavyHair ChippedTeeth]

COLD.

 

[606onit]

*take my money FRY meme*

 

[JayGatsby]

Im buying this one!

 

[Kunty McPhuck]

Jordan on

Nike sweatshops in Asia

Qatar's human rights record.


Sounds like a perfect match made in heaven.



Low key from the name, home kit and badge, PSG always had something that could be branded bigger than it has been to date.

Those 90's PSG Opel kits

 

[mbewane]

surprising to me to hear jordans that huge in paris. i wouldve thought they more into like adidas or air max 1s

Like @Scottie Drippin said Air Maxes are HUGE here in Europe, but I would say Jordans are kind of more for the "cool kids". Air Max is like the by default shoe for lots of people lol, especially young blacks and arabs. Jordan reaches the "in" crowd more. But it's been expanding a lot these last years, with the whole retro thing.

Adidas Stan Smiths are huge too in Paris, but it's more specifically a Paris thing I think, for whatever reason. To the point some people even joke about it.

 

[Robert California]

fuego

 

[BlackAchilles]

No nikkas in Paris