But it wasn’t enough for Butler to just get the extensions—it had to be even more over the top. So he rented a place in the Hamptons, invited his friends, brought his Bigface baristas, and hired a production crew to film the hair session.
“He’ll tell you that, ‘If I’m going to do it, I might as well do it big, might as well just go all out,’” Dart says.
Butler wore Timberlands for the occasion and mixed New York rap into his usual playlist of country music.
“I think he had a Harlem, New York, kind of swag in his head,” Dart says. “That’s where the Timberlands came from. But no one but Jimmy can give you a full reason for what he does.”
The process took nearly six hours. Dart colored the extensions, which she ordered from a colleague in Los Angeles, before washing and prepping Butler’s hair. As Dart worked, the crew took breaks to film each step. Butler drank coffee, got up to choose the music, and danced in front of the cameras.
“With Jimmy, he does not sit the whole time and do nothing,” Dart says. Whenever she’s working on Butler’s hair, she has to make arrangements so that he’s not glued to a chair in a salon. He likes to be comfortable and be able to play dominoes or cards while she’s working. She also knows that she isn’t getting anything done before 8 a.m. because Butler earmarks those hours for basketball. “He works whether it’s summertime or not.”