I see supporters on twitter saying this was a joke and taking it seriously is wrong but...this is who she is and always has been. A purveyor of trivial race topics, a Negro whisperer for whites, and a borderline minstrel show hand. Are you a white middle to upper class person who wants to know what "cap" means? Here's Jemele to "ain't" and "naw" and "sho nuff" until you understand it.
These people are here to help white people sell shyt to white people. It's about money and clicks. And the missing factor in all of this is black men, because Jemele doesn't think those clicks are worth much - and to be fair, it's because those clicks pale in comparison to those from whites and black women. So black men are nothing more than a boogey man, or something to laugh at...or a dead body to build a movement on top of, while denigrating living black men.