I'm not gonna totally blame the kids, although the gap between being aware and being willfully clueless is widening with this new generation. However, an adult should have explained the program and who he is way before he dropped in, ie "welcome to CS class. This class has been funded by Amazon...." there should have been a whole previous lesson on Amazon and its impact on CS and society, good and bad. Rarely do we has these kind of talks with our kids, but want to point n laugh when our kids are unaware and uninformed.