I respect it.
For years, black music - especially hip-hop - was dismissed as not even being real music, wasn't even respected as a legitimate art form. Either that, or it was misappropriated by whites before it was even listened to. Even if part of the reason behind this is Jay's own vanity/brand/sales, it's still pretty incredible to me for a young black musical genre like hip-hop to make its way into spaces like this - places where hip-hop legitimately should have been decades ago. With this and the placing of the album cover by part of the actual Magna Carta, this is some really powerful stuff, IMO.
As for the repetition issue, that's how music videos are shot: by artists performing the same song over and over in front of a camera.
to Jay. The music isn't the best of his career, but the campaign is legendary