If we really wanna get into nerd number shyt, Kendrick's last album is still out performing Off Season on Spotify.
Guessing it's only the digestible singles? N95, Silent Hill and most likely Count Me Out boosting that.
Cole is weird that he really hasn't focused on singles like that in a min. Outside of KOD. Idek if the off season had a single. He shot 2 videos and was for the EP that dropped beforehand.
Kendrick got fukking Hellen Mirrin in an video, which is still nuts and fits perfectly.
No hate but I'm saying that there's no reason or fact to Kendrick or Cole outselling each other like to the point of arguing it. Their numbers are pretty much similar outside of Kendrick marketing well with Damn.
On some nerd shyt, that comes from totally different ways on marketing their albums, singles, and videos.