Yes, Kendrick has made a large impact on sensitive college kids who are offended by some racist dog's Halloween costume. Side note, why are these people always so surprised and outraged by instances of overt racism? Do they not understand that this country is fundamentally a racist one?
And lastly, what kind of music do you think those REVOLUTIONARY kids in Baltimore and Ferguson were listening to before they went out and rebelled? Probably keef, probably flocka, shmurda, etc. Maybe even some future. Funny how that "ignorant" shyt will actually be the soundtrack to the revolution, y'all can keep your tentative, measured, "conscious" protest music