this was a while ago, but i remember a yt short captured why ja rule failed, from 50 cent's own audiobook, narrated by 50, so it was probably taken down
50 said that ja rule grew up jehovah's witness and if ja rule continued to make club hits and ignored embedding himself with murder inc, the street life, and the associations with preme, ja would have sold more records making duets with rnb stars instead of signing/feeding random street dudes with their wack features just to prove his credibility, and making his label look like a money laundering front for organized crime for the feds to investigate
50 said he basically baited ja into the beef after the initial chain/watch snatching incident and the studio scuffle, which escalated into diss tracks and ja went into a direction that he wasn't entirely comfortable in and got slaughtered during the fed investigation unable to retaliate in time and over extended himself by dissing eminem and busta rhymes, making half of interscope diss him instead of picking his opponents selectively to secure a win
50 said ja jumped out the window too fast thinking he was hard like DMX or 2Pac and the audience chose the underdog in 50 at the time to overtake ja rule, where 50 had no choice but to replace ja rule's hits with his own renditions
after ja fell off and 50 noticed gap in the market for him to swoop in
....in reality, whoever wrote 50's book did a good job on the research and 50 had no choice but to say those words, knowing he didn't want to fully explain the situation away, and 50 reluctantly narrated that shyt, making it look like 50 was the grandmaster chess player, and ja hasn't been back since. murder inc had to rebrand and barely anybody in the industry wanted to feature or side with ja because the g-unit brand was too strong at the time, plus they were signing people, so artists wanted to be associated with that shine....but 50 eventually fell off as well talking tough about 'get the strap' and that gun talk in every song and the audience grew tired of his violent material as well, and following ja rule's blueprint to the end of embedding heavy street shyt after being already rich eventually also ended 50's rapping career <- that was what the book failed to say or omitted, and 50 pivoted into directing films and remixing his content from songs into other forms of entertainment, following the coat tails of irv gotti's Tales, so 50 still hasn't stopped following the murder inc blueprint/niche and learned from their trailblazing mistakes for 50 to replace them to become bigger and much more successful
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ja was slightly back with but ended up in jail with the pistol charge in NY that also jailed wayne as a 2-for-1, and idk why ja can't refind his prior self cause he damn sure wrote those lyrics and songs himself...ja probably got self conscious and didn't want to channel that 2Pac energy because he gets called out for it by 50 on IG and g-unit stans every time and don't have another style to fall back on