Fair enough. Even though the single you're referring is J. Cole's biggest song he ever done.
But I still look at it from this perspective, it's like if Paisley Park announced something was coming that we supposedly long waited. Many hoping it's PRINCE, or at least THE TIME or even Sheila E and it turns out to be THE FAMILY whose not as well known. Then MICHAEL JACKSON out the blue said he's dropping a song that same night. Most of the attention will be at Michael.
And The Family will be that obscure group which is who they are in real life.
I get what TDE was trying to do which was build up hype around Zay... and it could of worked. But because J. Cole done this, this will hurt Zay. All that build up for nadda.