They're building his brand I'm guessing. He won't be 5th ranked for long I guess, or so they see it.
On another note, I liked how he responded to comments comparing him to Ali. I say that especially so in light of his comments towads Aldo which can be construed as possibly racist, but definately nationalistic(I don't like that sh!t either). Ya know, "I don't know, I just seen his skinny Brazilian head", "
"I don't know, I just see a skinny little Brazilian," he said. "They all seem small to me. It's hard work making this weight, but I make it correct. I make it professionally. And when I'm in there against these people they're small. There is no pop. They seem timid. And so looking at [Aldo], he looked like a little skinny Brazilian from the favelas, that was it. Same as Diego [Brandao] looked, with a 12-year old boy body.So, I feel when we collide he will collapse."
I didn't like those comments, but I did like the respect he showed towards Ali. Seemed like it came from a genuine place.
"For me, Muhammad Ali is a special individual," McGregor said on ESPN's SportsCenter on Tuesday. "He is out on his own and I cannot lay claim to something like that. He changed the cultural landscape of the world. So, Muhammad Ali is a special human being. For people to say that, I am honored. But Ali is a special, special man. I am on my own journey and doing what I do best."
I like the way he worded that.