a more embarrassing loss than wandy losing to leben? liddell/franklin were both shot so it was a wash.
Frankie was and is in his prime tho
Chuck was washed but he had worked himself into really great shape for that fight. He was coming off losses to two of the best fighters in the division(Rashad, Shogun) so there was a notion he was done as a title challenger but it wasnt in concrete that he was done period. Rich had no buzz atall and its not so much that Rich beat him, whats embarrassing is he knocked him out
with a broken arm
At the time Frankie first fought BJ, BJ was coming off absolutely destroying Diego Sanchez, who isnt a great fighter but people still respected him. BJ looked like he might be the best BJ yet going into that fight with Frankie, I dont remember the numbers but Frankie was HUGE underdog. he had beaten guys like Sean Sherk and Matt Veach to get that title shot and he absolutely put a masterclass on BJ
and then BJ talked shyt and Frankie beat him even worse
we know who Frankie is now so its not as embarrassing but at the time that shyt was embarrassing as hell