I don't think it's as much a marketing problem as it is the fact it's just kind of a boring sport to watch if you're not there watching it liveThe NHL is really bad at marketing the product. Whether it’s individual stars, marquee events like the Winter Classic and even the upcoming 4 Nations Face Off, although I did hear an ad on the radio for that one.
No one knew the Winter Classic was on. The league didn’t promote it leading up to the game and they also scheduled 10-11 games the same day, taking away the “unqiueness” of the winter classic. That should have been the only NHL game on for the day.
Doesn’t help that it was the same day as the World Hockey Juniors which most of Canada is watching and College Football Playoffs which most Americans are watching. Just a really terrible rollout that would lead to these results. The NHL is so fukking dope, there’s just too many dinosaurs working in the front offices that don’t know how to market and push the league to a broader audience. And sadly, it’s like the league doesn’t care.
No the fukk it’s not that shyt is better than MLB and NBA if we talkin pure productI don't think it's as much a marketing problem as it is the fact it's just kind of a boring sport to watch if you're not there watching it live
Ovechkin affecttoo much shots from the deep right side, not enough mid range slap shots.
i'm obviously talking out of my ass. i don't even watch hockey.
To each their ownNo the fukk it’s not that shyt is better than MLB and NBA if we talkin pure product
And it’s clearly a marketing problem, the NHL has the worst social media presence out of the big 4
I’ve seen some wicked goals this season and the league social media pages won’t even post the highlight
Then why have NHL ratings fallen off more than NBA ratings?this years winter classic was on NYE, previous years past its been on New Years Day - so not apples to apples
they also made the decision to have the worst team in the league host, which, why?