Is the NHL shooting too many 3-pointers?

hashmander

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too much shots from the deep right side, not enough mid range slap shots.

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i'm obviously talking out of my ass. i don't even watch hockey.
 

Patrick Kane

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The NHL is really bad at marketing the product. Whether it’s individual stars, marquee events like the Winter Classic and even the upcoming 4 Nations Face Off, although I did hear an ad on the radio for that one.

No one knew the Winter Classic was on. The league didn’t promote it leading up to the game and they also scheduled 10-11 games the same day, taking away the “unqiueness” of the winter classic. That should have been the only NHL game on for the day.

Doesn’t help that it was the same day as the World Hockey Juniors which most of Canada is watching and College Football Playoffs which most Americans are watching. Just a really terrible rollout that would lead to these results. The NHL is so fukking dope, there’s just too many dinosaurs working in the front offices that don’t know how to market and push the league to a broader audience. And sadly, it’s like the league doesn’t care.
 

CourtesyFlush

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The NHL is really bad at marketing the product. Whether it’s individual stars, marquee events like the Winter Classic and even the upcoming 4 Nations Face Off, although I did hear an ad on the radio for that one.

No one knew the Winter Classic was on. The league didn’t promote it leading up to the game and they also scheduled 10-11 games the same day, taking away the “unqiueness” of the winter classic. That should have been the only NHL game on for the day.

Doesn’t help that it was the same day as the World Hockey Juniors which most of Canada is watching and College Football Playoffs which most Americans are watching. Just a really terrible rollout that would lead to these results. The NHL is so fukking dope, there’s just too many dinosaurs working in the front offices that don’t know how to market and push the league to a broader audience. And sadly, it’s like the league doesn’t care.
I don't think it's as much a marketing problem as it is the fact it's just kind of a boring sport to watch if you're not there watching it live
 

THEREALBRAND

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The Winter Classic is basically a regional event at this point designed to sell out the stadium and sell event merch. There were twelve other games on the same night as the Winter Classic. It’s not a flagship TV event for the league anymore.

It also didn’t help that the Blackhawks are terrible and the game was a blowout from the beginning.
 
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FTBS

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I never was ever to get into Hockey. Its like soccer on ice...dudes just going back and forth and maybe on occasion scoring. Yeah I know its way more to it than that, but I never was moved enough to learn :manny:


That said, the ratings for everything that doesn't involve pigskin are down.
 

Patrick Kane

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And it’s clearly a marketing problem, the NHL has the worst social media presence out of the big 4

I’ve seen some wicked goals this season and the league social media pages won’t even post the highlight

This a massive part of it. Most people don’t even watch NBA games now a days but if you’re on Twitter or IG, you’re still seeing every highlight dunk, block, crossover from the night before. Then because of the “drama” in the NBA, you get a ton of storylines that show up on your feed about what’s currently happening in the league through sound bites, clips of podcasts/shows, etc. so you get to keep up with the league even if you not watching. NHL has none of this.

The league is just so behind with how to connect with new audiences and it’s mainly cause it’s an “old boys club” of cacs working in these front offices who are clueless. I don’t understand how they don’t see growing the game = more revenue and more money to go around to get more eyes on the game.
 

HandyWithTheSteel

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this years winter classic was on NYE, previous years past its been on New Years Day - so not apples to apples

they also made the decision to have the worst team in the league host, which, why?
Then why have NHL ratings fallen off more than NBA ratings?

It’s obvious that the NHL shoots too many 3s, right? :jbhmm:

 
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