The nba or mlb would do the same thing if one of their young superstar players would be in a relationship with Taylor Swift. I mean she’s actually the biggest and most popular artist on earth right now. Swifties is arguably the largest, the most passionate and the most rabid fanbase in pop culture, this fanbase represents millions of potential new followers and dollars for the NFL, of course you want them to watch your product so I understand the nfl exploiting and milking this relationship until it eventually ends and until it’s no longer profitable to do so. You have to strike when the iron is hot.