Drafting - the breh Will McClay handles that and it's the ONLY reason they're usually competitive. Not championship worthy but most of the time they're "good."
Everything else - that's Jerral Wayne and Stephen. They enjoy the spotlight for prolonged contract negotiations but forget it costs money if you're just going to sign the guy anyway. This happened 2x just with Dak. They waited and paid a LOT more $$$$.
Jones' are good at the marketing, merch etc., but bad at the football stuff.
Cowboys fans always blame the QB (Romo, Dak), so Jerry pays them enough to take all the heat. Neither QB was/is transformational, but they're good enough to win with if the organization is strong. Sort of like Jared Goff-level guys. Mahomes would have zero rings here. He'd outplay Dak by a mile but the defense would choke (bad game, too many penalties, can't stop the run).