Oh now it's all coming together for people.
Hardware is only a means to get consumers as an install base and create brands.
As far back as the ps2, systems have made little to no profit for companies.
Things have been trending digital and service base for years. The success of Xbox live then psn should have clued y'all in on that, follow that by music and then movies and TVs shows....yeah it's pretty clear.
I mean when was the last time you bought physical media like a DVD that didn't involve gaming? If not for gaming I think DVD and blue ray would be even more obscure.
Microsoft not worried about having the #1 selling console. If people without a system are going to purchase gamepass and play on the PC (which is 9 times out of 10, a windows machine anyway) that's a huge W
And gaming is at a spot where there are just TOO many games out for people to realistically all play or buy or even know about. Gamepass allows alot of smaller developed games to get play. For instance I wasn't gonna buy a plague tale probably ever, but it's on GP right now and I'm looking forward to playing it.
Truthfully I look forward to the so y version of gamepass that they pretty much have to drop or push at some point in the future. I doubt they'll do day and date 1st party games... But some of the other smaller games that are ps/pc exclusives that I'll never buy? Yeah I'll sub to that.