Golayitdown
Veteran
The Rock winning the WWE title in 2013.
Waste of time. That could have easily propelled Ryback to main event status but instead they thought Rock winning the title was much more important.
I never understood making him champ outside of the nostalgia of him doing a few tv spots with the belt. He's bigger than the E, the belt and anybody on the roster from the past 30 years. Everybody from the smarks to marks to casual fans to people who tuned out 10 years ago knows it too.
He's a draw off of his name alone. No reason to use the belt that everybody wants all year as a side thought in a feud where it wasn't needed when it could be at the forefront of another feud AND elevate someone new in the process. It would have made a lot of sense if he won it and put somebody new over but facing a made man in Cena back to back did nothing for anybody (Rock, Cena, the belt, the fans, etc.) except Vince.