Keeping it "on wax" is a nice ideal, but beef is beef and you don't "play" fighting/conflict.
If you go at someone's career, you're potentially taking money away from someone in that camp, not every single person around will take it so passively. This ain't a corner freestyle cipher.
It doesn't even have to instigate with any inner circles, fans can do things that make the inner circles react towards on a personal level with the other side. Also, just because they ain't real OG's like that, that's what makes it scary. A lot of these music industry cats still have a teenager's mentality and it's made worse by the entitlement they build in the industry gassing their heads up.