Damn, I wish I could find pics, but the 125th st McDonalds next to the Apollo used to be dope! Kente cloth seats, tvs playing black music video, lit as a mf. All I could find was these two articles, very mysterious.
One glance at the
brightly colored African-print patterns on the walls and the faces of entertainers on the Apollo "Wall of Fame" tells you there is something different about Carole H. Riley's McDonald's in Harlem.
Then the mouthwatering scent of french fries and cheeseburgers, and the smell of grease quickly remind you that this is a "Mickey D" in Afro-centric clothing.
And that's just how Ms. Riley, 36 years old, and her partner, Kelli J. Givens, 33, planned it.
They designed their two Harlem McDonald's -- one that just opened on the same block of West 125th Street as the Apollo Theater, and a second, older store at 132d and Lenox Avenue --
to reflect "the style and grace of Harlem U.S.A.," as they put it.
"When I was offered the shop," Ms. Riley said, "I took a look around the area and saw that it was the natural thing to do." She owns and operates the outlets through her company, C.H. Riley Enterprises Inc., 40 West 135th.
Other touches include the
uniforms inspired by African kente cloth, worn by the counter staff. Music videos of past and present entertainers play on several monitors and there are statues of a saxophone player and a female singer by George Mingo, a local artist of world reknown.
Pride aside, there were also some very practical business reasons behind the stores' designs. Ms. Givens said: "People often don't realize that each McDonald's is a separately owned community business.
We didn't want people in this area to feel this was just another large corporation taking their money. We think what we've done will make people more likely to patronize the store."
The two women have also run radio ads and done interviews that let people know the stores are black-owned and that they in turn purchase some supplies and services from other Harlem businesses.
The "Wall of Fame" is an ode to the Apollo Theater, and features the faces of entertainers of the past and present, from Duke Ellington to Michael Jackson.
Other sections of the restaurants hold paintings by black artists, including Romare Bearden, Ernie Barnes and Allan Stringfellow.
Ms. Riley said many customers come in just to meet her and Ms. Givens, who is vice president and a former magazine production designer.
Customers often pause to thank them for "putting some culture" in such an unlikely place, Ms. Riley said.
And, while they're at it, she said,
they also often ask if the colorful uniform smocks, vests and hats are for sale, the McDonald's logo on them notwithstanding. She has to tell them they are not.
www.nytimes.com