If you are one to say Hiphop is dead. Who are your personal TOP 3 Suspects? :

TripleAgent

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Blame your trash ass DJs for wave riding instead of us dog 😂 all they had to do was promote your people in YOUR city. South been making moves since the 90s and during that time depending on the platform we were getting blackballed damn near. Saying the South is why nyc lost the culture is lazy, y'all gotta look in the mirror for that man

The labels bought the radio stations and took all the power from DJs/Program Directors. That shyt was wack, but it was play it or be fired.
 

TripleAgent

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1. The labels - pushed lowest common denominator/dumb nikka music and stopped rewarding skill. Paid Clinton and gang for the Telecomunications Act so they could ruin Hip-Hop radio.

2. The South - Got hot and didn't carry on tradition. Little to no DJs, lowered the skill barrier to terrible levels. Treated the culture as a hustle instead of art. Killed the MC precept of "being nice".

3. The non-South rappers who didn't carry on tradition. Your Diddys, Jays, dudes who broke the rules without shame for profit i.e. no biting, be original, calling anyone calling out your wackness a player hater as an excuse to do corny shyt, wave riding, ducking lyrical fades.
 

Mastamimd

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The labels bought the radio stations and took all the power from DJs/Program Directors. That shyt was wack, but it was play it or be fired.

I understand this but there were plenty of local acts getting played in Houston after that that you never heard of. Sure it got diminished but they still got burn, that's how you heard of most Swishahouse rappers in the first place. Even nikkas from New York complained about that, hell during the Blog Era the only dude they played was ASAP and not Pro Era/Beast Coast cats
 

TripleAgent

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Truth. T.I., Wayne and Rick Ross was way more talented and better lyricists than the local rappers New York was jocking and promoting while the south was supposedly ruining hip hop.

New York letting its standards drop and refusing to support the local artists that actually had talent is a New York problem.
No NYC sounding rapper was getting real push outside of the legends/big dogs (Jay, Nas, etc.). Between that and the Telecommunications Act, if you weren't making some version of South music, you got no burn. Between that in 96 and the intenet/home studio era what could you do? Notice the internet/home studio era is when actual NYC spitters started making waves again, because they weren't beholden to labels and radio. Nice NYC rappers like BCC never stopped being nice. They couldn't get traction and refused to make South music and ruin their brand. Internet era comes, boom Sean Price becomes king of the underground and rejuvenates Duck Down.
 
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TripleAgent

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I understand this but there were plenty of local acts getting played in Houston after that that you never heard of. Sure it got diminished but they still got burn, that's how you heard of most Swishahouse rappers in the first place. Even nikkas from New York complained about that, hell during the Blog Era the only dude they played was ASAP and not Pro Era/Beast Coast cats
Stations that Clear Channel/Ennis didn't deem worth buying/refused to sell.
Nonsense.
Name 10 popular 90's South acts with a DJ and scratching on the records and high skilled MCing. I'll wait.
 

Illuminatos

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Kanye - Made the game soft. Introduced rap to the wave of hipsters and other lames in the late 2000s-10s because he was singing like Sexual Chocolate over electro-pop beats. I really wish 50 won that sales battle.

Drake - Made the game even softer and even gets a pass for his Karen mannerisms because of his chart dominance. Also here because of Kanye's influence as i posted earlier.

Akademiks or streaming community as a whole - Opened up the path for cornballs and alt right clowns like Andrew Tate and Adin Ross to get involved in the culture.

I could say more but I don't feel like writing a whole novel right now.
People were saying Hip-Hop was dead before Drake and Akademiks were even a thing.
 
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