rusev needs to phase out the "gimmicky" Bulgarian stuff similar to how Rock moved on from the Nation and focus on a more well rounded identity - they should let him run with it and work out the kinks on tv instead of the scripted promo shyt, the time invested will be worth it because it's obvious he's got natural charisma for days and they could actually build a star naturally - there's no reason he shouldn't be smackdowns breakout star in 2017-18. Give him the mic, and book him as a force again - he's got face and heel range to boot. Give a signature win vs Orton, idk. Orton turns to hit the RKO but rusev shoves him down flat on the mat, stomps on his back and holds it there, pausing for effect before making him tap convincingly with the accolade
