But major changes needed to be made to the brand with the pending marriage between WCW and Fusient. The couple even had a honeymoon spot picked out. No longer under the Turner umbrella, aside from the TV shows continuing to appear on Turner networks, the Atlanta-based promotion was heading west.
“The plan was that WCW would move to Las Vegas and do weekly tapings out of the Hard Rock Cafe, which was building a 3,000-square-foot arena at that time,” John Laurinaitis, formerly of WCW Creative and Production, revealed. “Part of the company would be based out of Los Angeles.”
WCW once packed the Georgia Dome for an episode of Nitro, but December’s Starrcade pay-per-view didn’t top 7,000 in attendance. That played a major part in a move to Vegas.
“We weren’t able to fill arenas like we had,” Bischoff said. “Elvis Presley once said, ‘The most interesting part of any show is the audience.’ Take the main event of WrestleMania and put it in front of 75 people and it will dramatically affect the way everyone watching feels about it. That was very true with WCW. We knew we were having a problem.”
The creative needed to take a 180-degree turn, too. From competitors lying down for pinfalls at Bash at the Beach to a match where Buff Bagwell’s mom was up for grabs, 2000 featured some of the wackiest stories in sports-entertainment history.
“We were going to shut it down for a period of time, then relaunch,” Bischoff said. “We needed a clean piece of paper to draw on. We couldn’t reach into the trash, pick out the crumbled and trampled creative — that had been WCW for the last year-and-a-half — and try to make people feel good about that again. In order for the relaunch to feel like one, it had to go away. The thinking was, let’s get people talking about the new WCW and what it was going to look like and feel like.”
While Bedol and Greenberg continued to work on the legal side of the deal, Bischoff visited confused and panicking employees at WCW’s office and focused on the future of WCW, which included the first pay-per-view under Fusient, WCW Big Bang on May 6.
“We had to plan six months in advance — minimum — with a lot of the creative,” he said. “The branding and the location of the event — the big ticket items, if you will— had to be planned six months out. Big Bang pay-per-view ads were probably pretty generic because I doubt we had it figured out at the time.”
At the same time, over in Philadelphia, Extreme Championship Wrestling was coming to its end. The Voice of ECW, Joey Styles, refused to abandon the ship, but with no ECW Hardcore TV tapings scheduled after the Guilty as Charged pay-per-view on Jan. 7, 2001, Styles began to talk with Bischoff.
“Eric sent me to meet with Brian Bedol in Manhattan to talk about what I would do for WCW,” he said. “I would be the lead announcer and I would work in digital media. I did not agree to do this with Eric until it was obvious that ECW was finished.”
Styles and Bischoff even talked about who would join him at the commentary desk.
“I suggested Don Callis, who was my color commentator for ECW pay-per-views, to Eric,” Styles said. “He and I were a very good team. I heard rumors that my other announcer was going to be Jerry ‘The King’ Lawler, who at the time was not with WWE.”
Revealing details about the WCW relaunch that almost happened