Frankly, I love the idea of the players organizing to speak with their OWN voice. The media does promote the game but it also has all these "talking points" and "narratives" that often times are bad. Sometimes watching ESPN is no different than watching a political station such as CNN or Fox News. The way sports is being covered at times is so political and agenda-driven that to a purist, it turns you off and you could do without the "stories" they sometimes cook up (make something up, take something the wrong way on purpose just to have a "news segment" debate about it).
Stephen A. Smith was pretty salty today because the players could potentially keep coming together and make voices like his own and Skip Bayless' more inconsequential as time goes by. Stephen A. Smith almost looked shook or offended or threatened. Players should keep coming together like Bill Russell, Ali, Brown and all the others did in the past.
I'm not saying make an enemy out of the current media. Accept the media for what it is: the good and the bad. But in the meantime, replace the system by becoming the movers and shakers yourself. That way, the story will be told in your own words and not by somebody else. Go players.