Y'all are so fukking weird. Kenny don't even be outside enough for him to be as annoying as some of y'all say. This is why people thought he fell off and "needed" Drake to stimulate his career. Because he fukking disappears in between releases to the point where no one is talking about him.
He doesn't control how people receive the music so I don't put goofy crossover shyt on him. He made an anthem to beat Drake at his game. Drake asked for an anthem. And he constantly talks numbers. So Kendrick did that and played his hand right.
It IS ironic that it would wind up being a song that white people have adopted. And I wouldn't be surprised if he addresses that on a future album.
One of the reasons some of that Family Matters shyt didn't hit (and I still maintain it's a good diss track that smacked everyone BUT Kendrick) is because Kendrick had already done a ton of self analysis on Mr. Morale. And instead of being clever with all of that material (aside from the man of the house shyt which is hilarious), Drake displayed an immature understanding of it.
And I feel like more than a few people here have a basic understanding of Kendrick's material. If you only hear funny voices when you listen to Kendrick then I guess it wouldn't be surprising if you think Drake really got his shyt off.