AnonymityX1000
Veteran
The value is the brand star wars, its a brand that had value with only 6 movies over 40 years.
A star wars movie or movie series was an EVENT.
If you release them every 2 years, the movie and the series is no longer an event.
Now I can see two strategies, you paid 2 billion for it, you look to recoup money on the investment ASAP and you take the route Disney is going.
I think the better safer risk is to continue the brand as it was through Lucas, each series or addition to the franchise remaining an event. They still get money through licensing, books, and alternative media, but you keep the brand strong.
Just my opinion though.
That value decreases if you sit on it when you could be making a profit from it. What does EVENT in all caps even mean? It's an EVENT if a lot of people show up and buy tickets no matter the time period between EVENTS.