TheDarceKnight
Veteran
Yep.Bruh I distance myself from hip hop at that time and I was barely returning to it, I mean I stopped listened to it on the radio, no MTV or Bet, No Source or XXL, I was record digging and all of sudden I seen Little Brother The Listening, The Cover caught my attention and I copped it, I put that album in and I was like
The Listening and College Dropout brought Pure hip hop back and they had a huge falling even Jay-Z got hold of the listening and he shout the Album out and rest is history
And @Monoblock is right. He actually used to chop it up back then too.
LB had a pretty big following online. I actually remember both they and Atlantic Records were frustrated, because both parties knew that there was a strong online fanbase, but social media wasn't around yet in order to track followers, likes, engagement, etc.
Little Brother came at the exact wrong time. If they had been a couple years earlier, they would've been in the Rawkus Records camp. If they had been a couple years later, they could've gotten more backing by being able to show metrics from online fans.
Also, 9th Wonder has a cool interview where he talks about how Kanye was able to do a good job of marketing and branding with the Dropout Bear.