Taken from
How UMG, Drake, gamma & Eldridge Industries are manipulating you and the entertainment industry | ktt2
This will be a deep dive and requires a little bit of connecting dots,
I wouldn’t troll here and this simply what I found. What started as researching gamma, opened a bunch of doors and connections.
Long thread. This will get spooky
TLDR gamma is propped up by a massive media, promo machine and UAE that covers all types of content. Drake has a likely quiet deal or cut of gamma thru his relationship with Larry Jackson and has a weird track record with Eldridge Industries, Gamma’s parent company which itself has ties to UMG
I was already researching this stuff before the JBP and I was surprised and happy to hear Joe call it out. He can tell some f*** s*** going on but I don’t think he sees the larger puzzle like here yet.
Larry Jackson was key in signing deals for AM exclusives, most importantly Drake and OVO Sound Radio. It was a good deal for both sides; Drake and Larry got close
Drake provided Apple exclusive content, Apple promoted Drake music
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Larry Jackson maintained the position at Apple until 2023 when he founded “gamma.” with the previous Interscope (UMG) CFO Ike Youssef.
Yousseff would describe how gamma existed as an idea from their Interscope days. Gamma goes on to raise a billion dollars with partners including Clive Davis, Apple and majority investor Todd Boehly.
Gamma also acquired a distribution platform, Vydia. Which means owning The Shade Room, and distribution rights for artists like Usher and Rick Ross among others.
However it does not end at just gamma. because of course gamma has a parent company. Despite advertising themselves as a major label alternative, gamma has more connections and power any label
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Todd Boehly is a very wealthy powerful business owner that has dozens of companies in every sector under his holding company Eldridge Industries. Including gamma
Eldridge Industries owns all of the following in music, media, entertainment and sports:
↪
https://www.eldridge.com/businesses/
gamma.
Billboard / Billboard music awards
Rolling Stone
Deadline
Variety
A24
SXSW
The Shade Room
Deadline
Daily Hits Double
Luminate
d1ck Clark Productions
The Hollywood Reporter
VIBE
Life is Beautiful
Golden Globes
Latin Music Awards
American Music Awards
Streamy Awards
ViralNation
Los Angeles Dodgers
Chelsea FC