DallasTxRep
Superstar
Marketing
How did Peloton convince people to spend $20 a month to use their $2500 treadmill
- Thread starter Standing on business
- Start date
THE SUB IS OPTIONAL. IT'S A TOTALLY SEPARATE SERVICE THAT YOU CAN USE. IT'S PART OF THE SELLING POINT FOR THE BIKE. PEOPLE KNOW IT'S THERE BEFORE THEY BUY AND ARE ALL FOR IT.
Reno89
All Star
Same way people buy $3,000 TVs, and pay 100-150 a month for cable.
People buy $1,200 phones, and pay 100-200 dollars a month for service
People buy $3,000 computers / laptops, and pay 80+ for internet.
People buy 50 - $70,000 BMWs, and spend 2000 – 3000 a year fixing and maintaining it
Like all of these things I mentioned before, owning a Peloton became somewhat of a status symbol. Secondly, there are people that pay 15-20 dollars for Quality cycling classes several times per month, and saw on the Peloton as an investment. Lastly, people thought it was going to be years before gyms open back up again.
Once gyms open back up, people slowly starting to figure they were wrong about all of these assumptions, and the change in overall perception began to reflect itself in the decline in sales.
People buy $1,200 phones, and pay 100-200 dollars a month for service
People buy $3,000 computers / laptops, and pay 80+ for internet.
People buy 50 - $70,000 BMWs, and spend 2000 – 3000 a year fixing and maintaining it
Like all of these things I mentioned before, owning a Peloton became somewhat of a status symbol. Secondly, there are people that pay 15-20 dollars for Quality cycling classes several times per month, and saw on the Peloton as an investment. Lastly, people thought it was going to be years before gyms open back up again.
Once gyms open back up, people slowly starting to figure they were wrong about all of these assumptions, and the change in overall perception began to reflect itself in the decline in sales.
Kurt off them percs
With Booker T wife
Bought an Airdyne off the marketplace 125 dollars
Heart rate monitor 45 dollars
Youtube Airdybe workouts priceless
I mix this up with Long slow distance running 3x a week with speed track work 1 or 2x a week.
Folks just need that extra push and think money is the key. If I had the money i would but I don't.
Heart rate monitor 45 dollars
Youtube Airdybe workouts priceless
I mix this up with Long slow distance running 3x a week with speed track work 1 or 2x a week.
Folks just need that extra push and think money is the key. If I had the money i would but I don't.
Just because it’s overpriced to you doesn’t mean it’s overpriced to some or many. A lot of their customers prefer the convenience, accountability-factor, have multiple users per household, prefer the flexibility and privacy of a at-home service/product.
Action Mike
All praise..
All just to avoid a simple gym 
But nothing you named warranted $2500; whether broke or a millionaire. Overpriced is overpriced…
StretfordRed
Afro-European
It can do if you have a screen, live classes and leaderboards etc.
It’s not just a piece of equipment and that’s what they’re selling you. If you can find a machine with the same decent quality and tech (including the screen) then yeah.
My thing is I can build a whole damn home gym for $2500. Cardio machines, free or mechanical weights, punching bags, etc for that price. I think it’s more of the fact that people don’t actually know the value of things they buy.
Maybe I shouldn’t be so technical, but a couple motors, pulleys, belts, digitizers, and plastic housing dont cost anywhere near $1000, let alone $2500. People are out here paying for brand names and hype nowadays.
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Theolodius_Black
Whoopin suckas with a bag of oranges
Call listener care, tell them you wanna cancel cuz it's too expensive. They gone transfer you to a retention agent who will give you price options that actually make sense. I think I pay $35 for 6 months or some shyt like that for sirius select. Only thing is, you'll have to call every time the time period is up and say you wanna cancel so set alerts in your phone but yea brethren don't pay them folks full price for that shyt
Ukbrotha
Superstar
My brother bought a peloton bike and subscribed so I just share his sub like Netflix and use my own Bike I've had for years that cost around £300.