Real shyt, sometimes I wonder the same thing. Not that I dont respect some of his rapping ability, but it's so blatantly obvious that the dude is a fukking simp rapper. If he would put aside his ties to who brought him into the music industry and stop rapping for the bytches, he could make really great music. But instead, we're forced to someone who only reached about half of their potential
And I couldnt care less about "hits". Money isnt the aspect I'm talking about in terms of potential here. He's got some great lyrical ability at times, but it doesnt really feel like we've heard any of his lyricism since his early days, like pre-Thank Me Later