I'm in Philly but Hot 97 is wacksauce right now....hell, for the last several years. When a guy like Ebro is headlining the morning show, then your station is in trouble.
I mean, we're talking NYC. The home of hip hop. The largest media market in the world. And yet their hip hop stalwart station is populated by some of the lamest, most PC, pro-corporate, corniest, non-blackinest employees I've ever seen.
Sidebar-Why is hip hop radio dominated by non-black DJs and radio personalities?
To go from Star n Bucwild and Miss Jones, who got a reaction out of you at least, whether you liked them or not. To this brand of bland, middle of the road bullsh#t is laughable. Cipha seems to be a cool guy but he was part of the problem....just another cream of wheat personality. Why cream of wheat? Because it's just cream of wheat....not great, not bad...not worth remembering.
I watch their interviews on Youtube and there's simply nothing there. Then I watch Power 105's interviews and the energy just kills Hot97.
I say Cipha and everyone else there needs to go. They need to revamp the whole on-air personality crew. Hot 97 needs a re-brand.
Peace