JoseLuisGotcha
Aka Allhiphopsux
I feel you I am not a fan of his either but this is when you separate personal feelings with business.....the numbers don't lie
Hot 97 has 1.8 million youtube subscribers.....AK has 1.6 .....a single guy has just about the same amount of subscribers and gets more views and video engagements than a corporation...
When you look at concerts for all the "hot artists" now it's mostly kids 16-21 ....this is the exact demographic that AK is catering too....Hot 97's demo graphic at the moment with Ebro, Flex, Clue, etc is 28-45+ folks that grew up in the "golden era"
Hot 97 HAS to grab the younger demo in order to thrive but they also have to do so by digital platforms outside of live radio....AK does this. He's doing it with Complex and his own brand. He has the biggest music blog IG on the planet with a young demo...it's smart business to get in front of that and leverage that.....complex understood it ...Hot 97 and old man ebro and fighting a losing battle