Hornets to become NEW ORLEANS PELICANS...:what:

Reality Check

Keepin' it 100
Joined
May 2, 2012
Messages
15,203
Reputation
1,991
Daps
50,317
Back in December, the NBA’s attorney filed trademarks on five potential team names (Pelicans, Rougarou, Mosquitos, Swamp Dogs and Bullsharks)

Seeing "Swamp Dogs" as a potential nickname reminded me of something I heard years back. Not sure how many people are up on this, but the New Jersey Nets were very close to changing their name to the Swamp Dragons about 10-15 years ago. Ownership had the new logo and jersey designs ready to go but it got slammed by pretty much every focus group they ran it by.
 

Heelmatic

The Carolina Blueprint
Joined
May 3, 2012
Messages
9,161
Reputation
1,171
Daps
17,076
Reppin
NC
Thank god, now we can get our name and colors back in Charlotte and toss that orange and blue in the bushes.
 

Azul

Sunkissed.
Supporter
Joined
Jan 17, 2013
Messages
11,563
Reputation
5,423
Daps
49,769
Reppin
The Comfort Zone
So They're REALLY Doing It

Report: Hornets to officially announce name change to Pelicans Thursday

A name change and logo overhaul have been in the works for the New Orleans Hornets for some time, but months of speculation and mock designing will come to a halt this week. According to Marc Spears of Yahoo! Sports, the Hornets are set to officially announce their name change to the New Orleans Pelicans on Thursday, and they’ll also unveil a new logo and color scheme (blue, red, and gold) that will be used as soon as next season. Back in December, the NBA’s attorney filed trademarks on five potential team names (Pelicans, Rougarou, Mosquitos, Swamp Dogs and Bullsharks), though Pelicans was rumored to be the preferred choice all along.

All of the proposed names come in an obvious effort to align the franchise with New Orleans via locally significant branding, and the Pelicans moniker certainly accomplishes that goal. The pelican may not fit perfectly with the spirit of New Orleans itself, but the bird adorns Louisiana’s state flag and state seal as the official state bird. The name: “New Orleans Pelicans” may seem odd at first, but is no stranger than “Hornets” or the handful of other strange team names (Wizards, Magic, etc.) around the league. At least it has the benefit of drawing real significance from the city that the team calls home.

The logo, though, is the big reveal of tomorrow’s reported press conference. If done right, the Pelicans re-branding could go off without a hitch, and noticeably improve on the Hornets’ visual aesthetic. But the name also opens itself up to some ridiculous design possibilities that could make the new moniker seem that much more ridiculous. For now, only tomorrow (and Hornets staffers) knows — though an open design call from 99designs.com yielded some interesting possibilities and could give an idea of what to expect.

:ufdup:
 

G.O.A.T

All Star
Joined
May 4, 2012
Messages
2,584
Reputation
60
Daps
2,636
plat_r_pelicanslogo2_mb_600.jpg


:ehh:
 
Top