Not me breh! Its my friend who's whole heartedly set out on this crazy venture ( salute him for finally trying to do it) ! I'm merely helping him out with the collective feedback aspect in the grand scheme of things..so yea speaking to him further on the matter (gave him all survey results by the way thanks for those brehs) he told me that the aim is to open a privately owned (leased initially ) micro-gym no bigger than 3000-4000 s.f...with mostly group oriented fitness schedule & a small weights & cardio area!
To answer your question I think
Client wise he is primarily looking to attract the working class demographic type I.e. people who workout during their lunchtimes or straight after work per se! Basically he wants to operate a gym with ongoing classes (multiple fitness program's & most of them outsourced to private PT's coming to teach at various intervals) throughout the day that also
serves food as in incorporate a Juice-style bar where you can get an assortment of fresh juice & shakes,coupled with hot food available as well (his Sister is a health cook chef type) ......so a hypothetical client would for e.g get off from work or school, hop into a group class for an hour or,so, grab a healthy, hot sandwich with a protein shake...& go about their day from there on. So if this drink & meal concept were somehow to be included in the package price I believe this option would appeal more to the client type who prefer to do quick workouts in the AM or during their Lunch breaks etc (however doing inclusive meal & membership bundles could get messy so this idea is in hold for now, I told him to do rare research on this)
So to sum it up...
1. Exercise
2. Shower
3. Eat
4. Leave
He got this whole eatery idea from these eccentric movie theatres, Apparently some offer more benefits that other, chain run-of-the-mill movie theatres don't. So he thinks he you could apply the same concept to a gymnasium.....pay a set monthly fee, hop into a class as needed, have a meal & drink paid for under your membership
that'd be fairly different from most places like say LA Fitness that just have machines available, no one to motivate you, & nothing but maybe some dry protein bars to munch on at checkout....