Light it slowly with a match or a lighter (yes you can use lighters, the light it with a match rule was invented because back in the days lighters were filled with gasoline, ruining the taste) holding the cigar just above the flame in a slow circular motion. You want to do that so the cigar doesn't get too hot (again, ruining the taste) and burns evenly
Get the end of the cigar wet with saliva, this is meant to cool the smoke, making it less harsh and allowing you to taste different flavours
Puff every few minutes. Don't inhale the smoke, just savour the flavours before exhaling. A good medium sized cigar will last between 30 and 45 minutes, you're supposed to notice how it flavour profile changes depending on how far it has burned down. Puffing to often will get your cigar too hot and ruin the taste.
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