Full disclosure, I low-key marked out for Bliss defeating Mickie with a punch.
That said, it's not really charm. She merely fits the look preferred by decision makers. Like, I Stan for Sasha hardcore but if I had to pick someone to be Raw Women's Champion it would be Nia Jax.
Anyway, to answer the question, yeah. But the charm always wears off. It always wears off. She'll end up like Seth Rollins/Charlotte: Characters that are absolutely trash and directionless when they aren't champion/actively fighting for a belt. That's the problem with pushes like these.
But if blonde, slightly thicker yet not as talented AJ Lee is going to keep getting the push, so be it.