They had a dude who was larger than life, the first guy like that in AGES, who they were making sure to go out of their way to get over and give him unique shyt to do every week that caught on with audiences and was getting attention online from non fans because he was doing such crazy and awesome shyt every week, dude was the most over guy on the roster for a while, and all they did with him was have Brock destroy him repeatedly. Absolutely should have had a real run on top and see what happened. Braun's booking is peak of GOTTA MAKE ROMAN LOOK STRONG/THE GUY shyt where even though they used Roman to get Braun that hot, they wouldn't go all the way because they had to save Brock for Roman and all the work put in was for nothing due to that. shyt made no sense, still makes no sense, and he's been dead in the water completely since Brock squashed him in Saudi in 2018, but he was treading water since he was red hot in 2017 and also lost to Brock in a wildly disappointing and boring match.