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Groups launch regional social media campaign for healthy food policies
January 26, 2024
BRIDGETOWN BARBADOS: The Healthy Caribbean Coalition (HCC) along with partners, the Heart and Stroke Foundation of Barbados (HSFB), the Heart Foundation of Jamaica (HFJ) and the Jamaica Youth Advocacy Network (JYAN), have launched “See the Truth”, a regional social media campaign to advocate for healthy food policies including include front of package octagonal warning label (FOPWL).
The initiative also aims to build support for the implementation of measures to safeguard policymaking processes by highlighting industry interference tactics deployed during the front-of-package labelling decision making process. The campaign builds on past advocacy campaigns Make it Make Sense and People Over Profit campaigns, that aimed to build support for evidence-informed healthy food policies while highlighting the challenges of conflicts of interest and industry interference to policy development
The Caribbean, is facing a health crisis fuelled by a rise in unhealthy diets with an excess of ultra-processed food products high in sodium, sugars, saturated fats and other additives. This diet is the leading risk factor for obesity and non-communicable diseases (NCDs) such as diabetes, hypertension and some cancers
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