[GI.biz] Black Ops 6 is make-or-break for the Game Pass strategy

[Gizmo_Duck]

Black Ops 6 is make-or-break for the Game Pass strategy | Opinion

It's just over a year since Microsoft shattered industry records with its $75 billion acquisition of Activision Blizzar…

www.gamesindustry.biz

 

[MeachTheMonster]

Sony stan’s

 

[Fatboi1]

 

[Kamikaze Revy]

Searching for my fire stick as we speak

 

[The Mad Titan]

 

[MeachTheMonster]

But a sony stan made this thread

 

[daze23]

Opinion by Rob Fahey

 

[The Mad Titan]

I need OP or one of his five-star generals to explain how.

 

[Rekkapryde]

I need OP or one of his five-star generals to explain how.

Subs increase doesn't hit what they are looking for maybe?

Unlike the past, MS is footing the bill for COD development, marketing (well Sony lessened that part), servers, etc whereas Activision did in the past.

But on the flipside, they get the Lions share of the revenue now from Sony/PC.

Thinking If the GP Subs increase doesn't hit projections, it may push their plans for more multiplatform development or just go straight full publisher in the future. There's a lot more personnel and much more costs involved vs the past. Can't trust Phil, but Nutella is doing too much hinting on wanting to go full multiplat/publisher.

 

[Dre Space Age]

If it wasn't on Gamepass, more gamers would buy COD for PS5. I have both PS5 and XSX. because its on Gamepass, I bought Gamepass so I could play it on Xbox without paying full price.

This benefits Microsoft because I'll continue to renew gamepass ($19.99) to play it, versus a one time fee to purchase and the lowest basic service to play it ($9.99). Their ultimate goal is to sell more of Gamepass Ultimate.

I don't even see how they are making more money off of Gamepass Ultimate than actually selling games though....

 

[daze23]

 

[Gizmo_Duck]

Subs increase doesn't hit what they are looking for maybe?

Unlike the past, MS is footing the bill for COD development, marketing (well Sony lessened that part), servers, etc whereas Activision did in the past.

But on the flipside, they get the Lions share of the revenue now from Sony/PC.

Thinking If the GP Subs increase doesn't hit projections, it may push their plans for more multiplatform development or just go straight full publisher in the future. There's a lot more personnel and much more costs involved vs the past. Can't trust Phil, but Nutella is doing too much hinting on wanting to go full multiplat/publisher.

Yep, Microsoft is spending money both developing and marketing the game now. So 70% of sales for them cost more than 30% of sales for sony who no longer have to pay for a marketing roll out every year on top of a higher % to Activision. I think sony were paying them 35%

they are really relying on increasing gamepass subs with this, a huge demo of would be buyers of COD could overlap with people who already subscribe to gamepass which is a loss of sale and not increasing subs

 

[Rekkapryde]

can't see it.

Don't get mad at me, get mad at the CEO.
Writing is on the wall.

Microsoft CEO Satya Nadella describes a three-pronged gaming approach, across Xbox console, PC, and mobile

Microsoft CEO Satya Nadella fields analyst questions during yesterday's earnings call.

www.windowscentral.com

• For gaming specifically, Xbox grew by 61%, largely driven by Activision-Blizzard and services. This offset a hefty 42% decline year-over-year in Xbox hardware revenue.

 

[Fatboi1]

If it wasn't on Gamepass, more gamers would buy COD for PS5. I have both PS5 and XSX. because its on Gamepass, I bought Gamepass so I could play it on Xbox without paying full price.

This benefits Microsoft because I'll continue to renew gamepass ($19.99) to play it, versus a one time fee to purchase and the lowest basic service to play it ($9.99). Their ultimate goal is to sell more of Gamepass Ultimate.

I don't even see how they are making more money off of Gamepass Ultimate than actually selling games though....

Faulty thinking here. More people are on PS5 therefore more people in general are going to buy COD on PS5. PS5 and Series X/S install base isn't equal so in your case you may be doing that but in most other cases those who've been buying COD on Playstation since forever will still be buying COD on Playstation. They're not going to go out and buy a whole new console and sub for $20 a month just to play COD.

 

[Gizmo_Duck]

Faulty thinking here. More people are on PS5 therefore more people in general are going to buy COD on PS5. PS5 and Series X/S install base isn't equal so in your case you may be doing that but in most other cases those who've been buying COD on Playstation since forever will still be buying COD on Playstation. They're not going to go out and buy a whole new console and sub for $20 a month just to play COD.

Yeah, the playstation COD players are already entrenched in their yearly cycle. Microsoft isn’t even advertising COD with gamepass like that to begin with, i doubt most people casual or otherwise know or even care