In recent months, Twitter has offered steep discounts and promotions, the advertising executive said, to encourage clients to resume advertising. But advertisers are reluctant to make deals when they don’t know who they’ll be working with.
“I don’t know if the person I’m negotiating with today will be there today, tomorrow, or by the end of the week,” the ads executive said. “Trust is such an important currency in advertising. I don’t trust Elon at his word.”