the thing is... I don't even know if there's room for them in this climate, even running it that way.They should go straight up war-horror themed. Solo, fukk co-op. Like you said make the lancer a big deal to pay homage to the series, maybe the lead character a non-soldier.
I think the “yo bro” stuff the series rode on is kind of outdated. God of War did well because it shed a lot of that edge-lord stuff
Remnant 2 been getting love I hear. But even that doesn't have the staying power. I don't think the classic shooter formula can work in this game climate for very long. They'd need to get a tight story with strong mechanics, maybe try and revolutionize what a cover shooter should look like in this era with some real detail to the physics engine, but... then the question becomes 'for what'? What shooter works right now in gaming that isn't either a 50+ hour game with RPG mechanics, or a live service/mass multiplayer arena shooter?
They also can't cannibalize any of the COD playerbase because that'd be Microsoft competing with themselves now.
It's an idea, but not one that I think pans out. Because COD works as an intentionally-disposable product. It's literally just a yearly sports game a la Madden and Fifa, but you shoot nikkas. Down to the fact that the development resources are 90% online and barely a sprinkle for the single player.
Gears can't be that. And it should definitely not be a sprawling RPGshooter like Cyberpunk - fukk no. I just don't think there's a place in the market for it that'll let it exist while still justifying the 'Gears of War' name.
...time for them to just let it go and become an RTS. It's really what the franchise would be best used for at this point. Try and get the esports market poppin.