It was bigger than Ned's death. nikkas were wary to go eat at another nikkas house after the wedding popped off. Ned's head started a war, Robb's all but ended it.
How could the how writers and GRRM allow Robb to drop in the Most Liked Rankings. Just imagine if they woulda wrote this shyt right. They woulda had people crying after this episode... but instead people are about to be like 'oh-well'.